LumaSign technology is innovative large format outdoor sign technology, delivered to you through the commercialisation of a scientific principle known as psychophysics. This is the process in which the human visual system perceives complete images whilst only receiving partial images through actual sight. This sign technology is revolutionising the outdoor neon signage and outdoor billboard advertising industries, providing many creative and operational benefits.


How does it work? Imagine a moving, full colour image on a video screen in front of you. You have clarity of vision, and the image is crisp due to the high density of pixels that make up the screen. However, with the science of psychophysics, we have discovered that up to 90% of the pixels can be removed without any affect on the quality of the image. In this process, as long as the image keeps moving, your brain is literally compensating for the gaps left by the loss of pixels, and assumes that it is still seeing a perfect image.

Now imagine that it's not a video screen that you are watching, but a large or even huge outdoor sign or video panel, you are viewing it at night, and your viewing distance is 150yds to a mile or more. And it's still carrying full color, moving images. Also imagine that the pixels are actualy little clusters of LED's, and that they are laid out in a scientifically developed matrix and driven by some very clever hardware and software. You've just imagined LumaSign technology.

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